Rafael Segri | Independent Creative Director · Ideas, Art Direction & Storytelling

Rafa Segri is an independent creative director working with brands and agencies on select projects, ongoing collaborations, and fractional creative leadership. When a project calls for a creative team, he partners with Kako Mendez.

Across agencies and in-house teams, Rafa has built his career around clear thinking, strong craft, and turning ambitious ideas into something real.

Most recently, he led creative for Canva in North America, strengthening its creative presence and developing more culturally relevant work.

Before Canva, Rafa spent around three years at DoorDash, where he helped build Superette, the company’s in-house creative studio, and went on to lead it as Head of Creative. Working closely with agency partners, he helped establish DoorDash as a creative brand through a series of standout ideas, while also building the team and creative foundation behind the work.

That model led to the most ambitious and awarded work in the company’s history, including a Cannes PR Grand Prix for Self Love Bouquet and a Titanium Grand Prix for DoorDash-All-The-Ads.

During this period, DoorDash was named one of the Top 10 Most Creative Brands at Cannes, Superette ranked second at The One Show and among The Drum’s top 20 agencies, and the company was recognized as one of TIME’s 100 Most Influential Companies and one of the Top 50 Hottest Brands. DoorDash also made its debut on the Fortune 500 and was named the fastest growing brand in the United States in 2025, reinforcing the impact of creativity on business growth.

Earlier, Rafa spent over 15 years at leading agencies, including McCann New York, TBWA Chiat Day New York, and Saatchi & Saatchi New York, where he co-created It's a Tide Ad, widely recognized as one of the most celebrated and effective Super Bowl campaigns of all time.

His work has earned the industry’s highest honors through ideas that broke into culture and sparked conversations far beyond advertising.