Rafael Segri — Head of Creative

Rafael Segri is a creative leader who has built his career across brands and agencies, creating ideas that connect with people and culture. His work brings together clear thinking, strong craft, and the ability to help teams turn ambitious ideas into something real. Most recently, he worked with Canva to strengthen its creative presence in North America and develop more culturally relevant work.

Before Canva, Rafa spent around three years at DoorDash, where he helped build and then led Superette, the company’s in house creative studio, working closely with agencies as an extension of the team. During that time, he helped establish DoorDash as a creative brand through a series of standout ideas, while also building the team and creative foundation behind the work.

That model led to the most ambitious and awarded work in the company’s history, including a Cannes PR Grand Prix for Self Love Bouquet and a Titanium Grand Prix for DoorDash-All-The-Ads. During this period, DoorDash was named one of the Top 10 Most Creative Brands at Cannes, Superette Ranked #2 by The One Show and The Drum top 20 agencies, and the company was recognized as one of TIME’s 100 Most Influential Companies, a Top 50 Hottest Brand, also made its debut on the Fortune 500 list and on top of that the brand was named 2025’s fastest growing brand in the U.S, reinforcing the impact of creativity on business growth.

Earlier, Rafa spent over 15 years at leading agencies, including McCann New York, TBWA\Chiat\Day New York, and Saatchi & Saatchi New York, where he co-created It's a Tide Ad, widely recognized as one of the most celebrated and effective Super Bowl campaigns of all time.

His work has earned the industry's highest honors through ideas that broke into culture and sparked conversations far beyond advertising. Rafa is known for clear creative leadership, strong taste, and deep respect for craft, building teams and creative environments where bold ideas thrive.